July 3 (Reuters) - Elon Musk's move to temporarily cap how many posts Twitter users can read on the social media site could undermine efforts by the company's new Chief Executive Linda Yaccarino to attract advertisers, marketing industry professionals said.
Under the new cap, unverified accounts were initially limited to 600 posts a day with new unverified accounts limited to 300.
Verified accounts could read 6,000 posts a day, Musk said in a post on the site.
Hours later, he said the cap was raised to 10,000 posts per day for verified users, 1,000 per day for unverified and 500 posts per day for new unverified users.
Kai-Cheng Yang, researcher at Indiana University in Bloomington, said that the limits appeared to be effective in blocking third parties, including search engines, from scraping Twitter data like before.
Persons:
Elon Musk's, Linda Yaccarino, Musk, Yaccarino, Mike Proulx, Forrester, Lou Paskalis, Jasmine Enberg, Kai, Cheng Yang, Jody Godoy, Sheila Dang, Akash Sriram, Burton Frierson, Nick Zieminski
Organizations:
Financial Times, AJL Advisory, Bank of America, Twitter, Insider Intelligence, Indiana University, Thomson
Locations:
Bloomington, New York, Dallas, Bengaluru